Archive for the
‘Marketing’ Category

If you are a small scale business in Canada, it is likely that you already know just how important it is to be online. In today’s digital economy, being online gives you the ability to expand your business, attract new customers and avenues of revenue to you, and complete your day to day business operations. […]

Regardless of what industry or niche you are in, knowing how long it takes your sales team to make a confirmed sale is critical. Why? The sales strategies you employ will either lengthen or shorten your sales cycle. In most cases, the majority of sales teams want to have the shortest sales cycle possible while […]

While the Moncton YMCA website lays out the programs that are offered, provides a text-based schedule an hour system, and provides a ton of information on the benefits of joining, volunteering, and on supporting the Y financially, it does it in a very basic way. The schedule is not interactive, meaning you cannot sift through [...]

When it comes to learning the rules of the road, the most common method is to pick up a driver’s handbook from your local Ministry of Transportation and read through it before taking the written portion of the licensing process. The handbook is used to help you study for and test your knowledge of driving [...]

Any online business owner wants to get as much high-quality (and free) traffic to their website and eCommerce shop as possible. Why? The more traffic there is the higher the likelihood of greater transactions and more user engagement. With higher sales margins comes the ability to invest in more advertising, better products, and tools that [...]

As our capabilities in artificial intelligence expand, we are seeing more and more businesses latch on and restructure around the use of chatbots. Why? They can be implemented across numerous business verticals to deliver a superior customer experience, they can automate business processes, and they increase lead generation by bringing customers through business sales funnels. [...]

When you think about the term “outsourcing”, whether it be for software development, information technology, or customer service, the most common countries that pop up are India and the Philippines; not Canada. The primary reason for this is that the companies can hire high-quality talent at cheaper rates, reducing their overall operating expenditures, leaving more [...]

While the snowfall of winter time can be incredibly gorgeous to look at and provide the kids with loads of fun with snow forts and snowball fights, for parents, it often means standing outside in the frigid temperatures waiting for their child to get on or off the bus on school days. While many parents [...]